In today’s fast-paced, tech driven world, creating and maintaining a good public image can be difficult and time consuming. Growth in the media sector has resulted in the need for specialised handling of communications, with a presence in traditional and non-traditional media outlets imperative to the success of every modern organisation. Each media outlet requires tailored strategies to effectively communicate key messages and increase brand awareness; with Girl About Town managing these channels, clients can be assured they are in safe hands.

With the use of our GAT DIY PR KIT, you will be able to implement an effective PR strategy that successfully engages traditional and social media.

The GAT DIY PR KIT will help you identify what makes news in your industry and optimise your brand’s potential to secure print, online, radio and/or television coverage for your business.


The GAT DIY PR KIT is a 21-page PDF document that includes sections on:

  • PR 101
  • Implementing Successful PR Campaigns and Strategies
  • Media Contacts
  • Editorial Calendar
  • Measuring Results
  • Pitching
  • Crisis Management
  • Media Releases
  • Media Alerts
  • Newsworthy Angles