Last week I was lucky enough to attend the 2017 David Jones Autumn Winter Collections Launch in Sydney, with special guest… Karlie Kloss! Most famous for being a smoking hot Victoria’s Secret Model, she is also one of the highest paying international supermodels, and after seeing her in the flesh, it wasn’t hard to see why.
Every season, as part of our partnership with David Jones, we attend the infamous Collections Launch with key SA media and we always have a blast. Over the years I have formed strong relationships and close friendships with Anna (Fashion Editor for The Advertiser) and Mirella (Fashion Editor for The Sunday Mail) and absolutely love working with them both. They have helped me grow as a publicist and business owner, but have also helped me personally on many occasions. Together, we secure excellent media coverage for David Jones (and many other fashion clients of GAT) and unique story angles, exclusives and photo shoots for the two papers.
The red carpet was at its best with invited guests including the likes of Lara Bingle, Pia Miller, Tash & Elle from They All Hate Us, Montana Cox and the David Jones Ambassadors – Jessica Gomes, Jesinta Franklin and Jason Dundas. I loved eyeing off the new Autumn Winter Fashion that was gracing the red carpet, which included velvet, fire engine red, bomber jackets and mini skirts.
We then emulated the Sydney show in Adelaide at David Jones, Adelaide Central Plaza. Top models from Finesse Models and Pride Models showcased the key season AW17 trends for David Jones Card Members and selected media and bloggers, with Belinda Sloane and Deborah Bibby hosting the soiree.
All in all it was a crazy week at Girl About Town HQ but an extremely successful one which we all thoroughly enjoyed. Fashion PR is fast paced and unpredictable but very rewarding.
Until next time…